The Event
Sales & Marketing Optimization 2017

26 - 27 November

Event Will Start In

Event Highlights

The Sales Optimization& Marketing Excellence Summit is a great path to spark creative ways to rethink and redefine Sales and Marketing strategies to suit the modern day ever changing market conditions. Leading sales experts will share their know-how, skills and experiences with regards to boosting sales. This is an energetic event full of surprises that will enable sales and marketing professionals and their teams to reach new heights. We TraiCon events proudly present The Sales Optimization& Marketing Excellence Summit – Dubai 2017” which brings together Key Sales and Marketing experts from across the Global Business Spectrum.


This summit will also include 8 hours of workshop content that will provide you with the Tools and Knowledge that will provide guidance to boost revenue and increase sales for your organizations to move your organization to become the market leaders.


Elevator pitch

This summit will be an elevator pitch competition where you can showcase your products, ideas or your latest projects which are worth investing in by explaining the key essentials such as the features, benefits and cost saving benefits that can be derived from your idea.


6 Hours
World Cafe

6 hours of time for both structured and unstructured meetings to help build an exclusive networking stage to providing you with ample time to get to know your industry expert peers and familiarize yourself with the latest industry trends & solutions that will change the future of the industry for ever in the near future.


Plenary Session

16 hours of in-depth content from Industry leaders and experts just like you who have already leveraged the shared services model to deliver fast, measurable business results.

Who should attend?

  • CXO level Executives
  • Heads of Commercial Operations
  • SVP/VP Marketing and Sales Enablement
  • Sales Effectiveness Trainers and Performance Coaches
  • Field and Channel Marketers
  • Go-to-Market Leaders
  • Senior sales managers, Account executives
  • Business developers
  • Senior Branding Experts and Marketers Professionals
  • Entrepreneurs
  • Digital Marketing executives
  • Web & mobile strategists
  • Designers and web project managers
  • Business leaders
  • Agency executives and their teams

Business Groups (by Process Relevance)

Start-ups, SMBs, Corporations, Enterprises (Technology, Communication, Automobile, Retail, Finance / Banking, Healthcare, Manufacturing, Electronics, Automation, Lifestyle Brands, Professional Services)

By Job Titles

CEOs, COOs, Chief Sales Officers, Chief Marketing Officers, Managing Directors, Visionaries, Entrepreneurs, Investors, Vice Presidents & Directors (Sales / Marketing / Business Development), Chief Strategists, Business Heads.

What sales professionals will learn?

Explore the latest twisted tips on how to ramp your reps, grow your sales team, measure their results and explore all the sales technologies you need to grow revenue.

What marketing professionals will learn?

Get the latest ideas on how to drive revenue in your company through marketing and sales alignment, and discover the latest technologies that will enable you to run these programs at scale.

Learning From The Experts

Sales and marketing Experts

Led by the Industry Experts these sessions will teach you the principles and skills of both sales and marketing from basic to advance for better improvement and transform your business utilizing the latest sales and marketing techniques.

Success Stories

Hear success stories from experts who have successfully implemented sales techniques and solutions. These case studies will profile a number of companies and industries who’ve leveraged sales to drive remarkable success.


Delegate Benefits

  • Meet and interact with the "Who's Who" of the industry
  • Learn about latest developments, insights, challenges and opportunities impacting this industry
  • Increase your brand visibility and expand your customer base
  • Discover new products and solutions
  • Hear from leading innovators and industry experts on the smart city trends










Masood Al Awar

Chief Commercial Officer

Dubai Properties


Paul Malicki

Chief Executive Officer



Suzanna Kalendzhian



Ram C Pal

Associate Director of Sales-(IAG & WM)

The Blue Apple Group


Keynotes & Best Practices

Keynote Presentations by our high-level speakers, visionaries and renowned global experts who look to revolutionize the future of the Sales and Marketing Sectors.

Workshop Session

Workshop Sessions are one of the most potential opportunities to listen to World Class trainers and understand the latest trends and developments in the industry.

World Cafe Session

Be a part of several thematic conversation rounds with changing topics and team based discussions revolving around the future of money.

Panel Discussion

A moderated conversation where industry expert leaders would discuss the current and future issues from different perspectives.

Lunch Session

The lunch session will include a small keynote presentation and would also include networking opportunities with the attendees and participants of the conference before we break out for lunch.

Happening at


Future Events

23rd - 24th

September 2017

11th - 12th

October 2017

18th - 19th

October 2017

22nd - 23rd

October 2017

26th - 27th

October 2017

2nd - 3rd

November 2017

9th - 10th

November 2017

15th - 16th

November 2017

22nd - 23rd

November 2017

22nd - 23rd

November 2017

23rd - 24th

November 2017

26th - 27th

November 2017

7th - 8th

December 2017

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